INIT Categories Layout

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INIT → Style ⋅ Comfort ⋅ Performance

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[woo_taxonomy_description]

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Hat Style & Fit

[/et_pb_text][et_pb_blurb title="All Hats" url="/product-category/hats/" use_icon="on" font_icon="||fa||900" icon_color="#52b6b8" icon_placement="left" image_icon_width="17px" image_icon_width_tablet="" image_icon_width_phone="" image_icon_width_last_edited="on|phone" _builder_version="4.27.4" _module_preset="default" header_font="--et_global_heading_font|600||on|on|||#96dde3|" header_font_size="15px" header_line_height="1.1em" image_icon_custom_margin="|0px||10px|false|false" image_icon_custom_padding="|0px||0px|false|false" custom_margin="||10px||false|false" custom_padding="||0px||false|false" animation_style="slide" animation_direction="bottom" animation_duration="1150ms" animation_intensity_slide="5%" global_colors_info="{}" header_letter_spacing__hover_enabled="on|desktop" header_letter_spacing__hover="1px"][/et_pb_blurb][et_pb_blurb title="Centre Fit" url="/product-category/hats/centre/" image="https://initbrand.com/wp-content/uploads/Centre-Fit-Hats.webp" alt="Shop Centre Fit Hats" icon_placement="left" image_icon_width="90%" image_icon_width_tablet="" image_icon_width_phone="" image_icon_width_last_edited="on|phone" _builder_version="4.27.4" _module_preset="default" header_font="--et_global_heading_font|600||on|on|||#e0ddd6|" header_font_size="15px" header_line_height="1.1em" custom_margin="||0px||false|false" custom_padding="||5px||false|false" animation_style="slide" animation_direction="bottom" animation_duration="1150ms" animation_intensity_slide="5%" global_colors_info="{}" header_letter_spacing__hover_enabled="on|desktop" header_letter_spacing__hover="2px"][/et_pb_blurb][et_pb_blurb title="Prime Fit" url="/product-category/hats/prime/" image="https://initbrand.com/wp-content/uploads/Prime-Fit-Hats.webp" alt="Shop Prime Fit Hats" icon_placement="left" image_icon_width="90%" image_icon_width_tablet="90%" image_icon_width_phone="90%" image_icon_width_last_edited="on|phone" _builder_version="4.27.4" _module_preset="default" header_font="--et_global_heading_font|600||on|on|||#e0ddd6|" header_font_size="15px" header_line_height="1.1em" custom_margin="||0px||false|false" custom_padding="||5px||false|false" animation_style="slide" animation_direction="bottom" animation_duration="1150ms" animation_intensity_slide="5%" global_colors_info="{}" header_letter_spacing__hover_enabled="on|desktop" header_letter_spacing__hover="2px"][/et_pb_blurb][et_pb_blurb title="Snap Back" url="/product-category/hats/snapback/" image="https://initbrand.com/wp-content/uploads/Snap-Back-Hats.webp" alt="Shop Snap Back Hats" icon_placement="left" image_icon_width="90%" image_icon_width_tablet="90%" image_icon_width_phone="90%" image_icon_width_last_edited="on|phone" _builder_version="4.27.4" _module_preset="default" header_font="--et_global_heading_font|600||on|on|||#e0ddd6|" header_font_size="15px" header_line_height="1.1em" custom_margin="||0px||false|false" custom_padding="||5px||false|false" animation_style="slide" animation_direction="bottom" animation_duration="1150ms" animation_intensity_slide="5%" global_colors_info="{}" header_letter_spacing__hover_enabled="on|desktop" header_letter_spacing__hover="2px"][/et_pb_blurb][et_pb_blurb title="Halo Beanie" url="/product-category/hats/halo/" image="https://initbrand.com/wp-content/uploads/Halo-Fit-Hats.webp" alt="Shop Halo Fit Hats" icon_placement="left" image_icon_width="90%" image_icon_width_tablet="90%" image_icon_width_phone="90%" image_icon_width_last_edited="on|phone" _builder_version="4.27.4" _module_preset="default" header_font="--et_global_heading_font|600||on|on|||#e0ddd6|" header_font_size="15px" header_line_height="1.1em" custom_margin="||0px||false|false" custom_padding="||5px||false|false" animation_style="slide" animation_direction="bottom" animation_duration="1150ms" animation_intensity_slide="5%" global_colors_info="{}" header_letter_spacing__hover_enabled="on|desktop" header_letter_spacing__hover="2px"][/et_pb_blurb][et_pb_blurb title="POM Beanie" url="/product-category/hats/beanie/" image="https://initbrand.com/wp-content/uploads/Beanies.webp" alt="Shop Beanies" icon_placement="left" image_icon_width="90%" image_icon_width_tablet="90%" image_icon_width_phone="90%" image_icon_width_last_edited="on|phone" _builder_version="4.27.4" _module_preset="default" header_font="--et_global_heading_font|600||on|on|||#e0ddd6|" header_font_size="15px" header_line_height="1.1em" custom_margin="||0px||false|false" custom_padding="||5px||false|false" animation_style="slide" animation_direction="bottom" animation_duration="1150ms" animation_intensity_slide="5%" global_colors_info="{}" header_letter_spacing__hover_enabled="on|desktop" header_letter_spacing__hover="2px"][/et_pb_blurb][et_pb_blurb title="Lifeguard" url="/product-category/hats/lifeguard/" image="https://initbrand.com/wp-content/uploads/Straw-Hat-1.webp" alt="Shop Straw Hats" icon_placement="left" image_icon_width="90%" image_icon_width_tablet="" image_icon_width_phone="" image_icon_width_last_edited="on|phone" _builder_version="4.27.4" _module_preset="default" header_font="--et_global_heading_font|600||on|on|||#e0ddd6|" header_font_size="15px" header_line_height="1.1em" custom_margin="||0px||false|false" custom_padding="||5px||false|false" animation_style="slide" animation_direction="bottom" animation_duration="1150ms" animation_intensity_slide="5%" global_colors_info="{}" header_letter_spacing__hover_enabled="on|desktop" header_letter_spacing__hover="2px"][/et_pb_blurb][et_pb_blurb title="Kids Fit" url="/product-category/hats/kids-fit/" image="https://initbrand.com/wp-content/uploads/INIT-Comfort-Flex-Tech-Stretch-Grey-Heather-White-Hat-Hero.webp" alt="INIT Comfort Flex Tech Stretch Grey Heather White Hat Hero" icon_placement="left" image_icon_width="90%" image_icon_width_tablet="" image_icon_width_phone="" image_icon_width_last_edited="on|phone" _builder_version="4.27.4" _module_preset="default" header_font="--et_global_heading_font|600||on|on|||#e0ddd6|" header_font_size="15px" header_line_height="1.1em" custom_margin="||0px||false|false" custom_padding="||5px||false|false" animation_style="slide" animation_direction="bottom" animation_duration="1150ms" animation_intensity_slide="5%" hover_enabled="0" global_colors_info="{}" header_letter_spacing__hover_enabled="on|desktop" header_letter_spacing__hover="2px" sticky_enabled="0" title_text="INIT Comfort Flex Tech Stretch Grey Heather White Hat Hero"][/et_pb_blurb][et_pb_blurb title="Limited Edition" url="/product-category/limited-edition/" image="https://initbrand.com/wp-content/uploads/cropped-Init-Brand-App-Icon-1.png" alt="App Icon" icon_placement="left" image_icon_width="60%" image_icon_width_tablet="" image_icon_width_phone="" image_icon_width_last_edited="on|phone" _builder_version="4.27.4" _module_preset="default" header_font="--et_global_heading_font|600||on|on|||#e0ddd6|" header_font_size="15px" 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Patches

Team & Lifestyle Patches

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Licensed Teams

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Coming soon!

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Interchangeable Logo System

Switch out your logo to match your mood, event, school, or team.

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Creativity & Self-Expression

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Style. Comfort. Performance.

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INIT Brand was founded out of a love for creativity and self-expression, with one goal in mind: to make your hat do more. Our journey began with the vision of a hat that could be as dynamic and changeable as you are. From this idea, our Interchangeable Logo System was born, allowing you to switch up your look, team, or style without the need for a new hat.

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We’re more than just a headwear company

We’re a community of innovators, trendsetters, and adventurers. The inspiration for INIT’s unique logo system came from Harris Katz, whose dream was to create a product that truly empowered its wearer. He shared this vision with Ryan O'Leary, a trusted colleague with extensive experience in manufacturing and sales.

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INIT Brand

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Company

Home

About INIT

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→ Hat Style / Fit Guide

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Shop

Shop All (+)

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Beanies (+)

Patches (+)

INIT Brand Merch

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Branded

View All Teams

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NEW TEAM Requests

My Account

Refunds & Returns

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