About INIT Brand
We’re a community of innovators, trendsetters, and adventurers. The inspiration for INIT’s unique logo system came from Harris Katz, whose dream was to create a product that truly empowered its wearer. He shared this vision with Ryan O’Leary, a trusted colleague with extensive experience in manufacturing and sales.
Together, they built a partnership focused on bringing this concept to life, crafting a sleek, seamless system unlike anything else on the market.
HOW INIT WAS BORN
INIT was created by UCF alumni to reinvent the everyday hat with interchangeable patches and a new level of personalization.
YOUR HAT CAN DO MORE
With INIT’s interchangeable logo system, your hat becomes a customizable expression of every mood, moment, and team you rep.
THE BEGINNING
Our Journey Starts At UCF
Born from UCF pride, built by UCF alumni, and made for the entire Knight Nation. INIT launched with a full UCF license and a mission to elevate what fan gear can be: premium hats, interchangeable patches, and everyday pieces that let you rep your school your way.
OUR NEXT STEP
Partnerships with Tennessee
Now, we’re proud to expand that vision with a new partnership with the Tennessee Volunteers, bringing the same quality, creativity, and tradition-driven design to two of the most passionate fan bases in college sports.