2025
It Started with UCF
INIT launched its first prototypes with UCF, introducing its patent-pending interchangeable patch system and laying the foundation for a new kind of collegiate headwear.
About INIT Brand
We’re a community of innovators, trendsetters, and adventurers. The inspiration for INIT’s unique logo system came from Harris Katz, whose dream was to create a product that truly empowered its wearer. He shared this vision with Ryan O’Leary, a trusted colleague with extensive experience in manufacturing and sales.
Together, they built a partnership focused on bringing this concept to life, crafting a sleek, seamless system unlike anything else on the market.
HOW INIT WAS BORN
INIT was created by UCF alumni to reinvent the everyday hat with interchangeable patches and a new level of personalization.
YOUR HAT CAN DO MORE
With INIT’s interchangeable logo system, your hat becomes a customizable expression of every mood, moment, and team you rep.
OUR JOURNEY
2026
The Expansion
INIT expanded beyond UCF to UF, LSU, Tennessee, Texas A&M, Indiana and more, bringing the interchangeable headwear system to college fan bases across the country.