INIT is proud to announce its newest collegiate partnership with the University of Tennessee

...marking a major step forward in the brand’s expansion into top tier athletic programs. Known for its passionate fan base and iconic colorway, Tennessee represents exactly the type of program INIT was built to serve where tradition, pride, and identity run deep. This partnership allows INIT to bring its premium headwear and interchangeable patch system to one of the most recognizable brands in college athletics, reinforcing a simple idea:Your hat can do more.

INIT Brand Hats give you the un-matched ability to switch between multiple officially licensed Tennessee designs

With this launch, fans will be able to experience INIT’s signature approach, one hat with the ability to switch between multiple officially licensed Tennessee designs. From classic marks to more lifestyle driven graphics, the collection is designed to give fans the ability to customize their look while maintaining a clean, elevated aesthetic.