[et_pb_section fb_built="1" _builder_version="4.27.4" _module_preset="default" background_color="#efefef" min_height="56px" custom_margin="0px||0px||false|false" custom_padding="0px||0px||false|false" global_colors_info="{}"][et_pb_row column_structure="1_2,1_2" use_custom_gutter="on" gutter_width="1" _builder_version="4.27.4" _module_preset="default" max_width="800px" module_alignment="center" custom_margin="0px||0px||false|false" custom_padding="10px||10px||false|false" global_colors_info="{}"][et_pb_column type="1_2" _builder_version="4.27.4" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.27.4" _module_preset="_initial" text_font="||||||||" text_font_size="13px" text_letter_spacing="1px" text_line_height="1.4em" header_font="--et_global_heading_font||||||||" header_font_size="75px" header_line_height="0.9em" header_2_font="--et_global_heading_font|800|||||||" header_2_font_size="60px" header_2_line_height="0.9em" text_orientation="right" custom_margin="||0px||false|false" custom_padding="10px|15px|0px||false|false" animation_style="slide" animation_direction="top" animation_duration="1150ms" animation_delay="100ms" animation_intensity_slide="5%" text_font_size_tablet="22px" text_font_size_phone="17px" text_font_size_last_edited="off|desktop" header_font_size_tablet="40px" header_font_size_phone="24px" header_font_size_last_edited="on|desktop" header_2_font_size_tablet="42px" header_2_font_size_phone="32px" header_2_font_size_last_edited="on|phone" global_colors_info="{}"]

Select a team logo to shop branded product options.

[/et_pb_text][/et_pb_column][et_pb_column type="1_2" _builder_version="4.27.4" _module_preset="default" global_colors_info="{}"][et_pb_image src="https://initbrand.com/wp-content/uploads/cropped-Init-Brand-App-Icon-1.png" alt="App Icon" title_text="App Icon" module_class="image-zoom" _builder_version="4.27.4" _module_preset="default" max_width="36px" module_alignment="center" animation_style="slide" animation_direction="top" animation_duration="1150ms" animation_delay="150ms" animation_intensity_slide="10%" custom_css_main_element="float:left;" global_colors_info="{}"][/et_pb_image][et_pb_image src="https://initbrand.com/wp-content/uploads/UCF-Knights-Official-Logo.webp" alt="UCF Knights Official Logo" title_text="UCF Knights Official Logo" module_class="image-zoom" _builder_version="4.27.4" _module_preset="default" max_width="36px" module_alignment="center" animation_style="slide" animation_direction="top" animation_duration="1150ms" animation_delay="150ms" animation_intensity_slide="10%" custom_css_main_element="float:left;" global_colors_info="{}"][/et_pb_image][et_pb_image src="https://initbrand.com/wp-content/uploads/cropped-Init-Brand-App-Icon-1.png" alt="App Icon" title_text="App Icon" module_class="image-zoom" _builder_version="4.27.4" _module_preset="default" max_width="36px" module_alignment="center" animation_style="slide" animation_direction="top" animation_duration="1150ms" animation_delay="150ms" animation_intensity_slide="10%" custom_css_main_element="float:left;" global_colors_info="{}"][/et_pb_image][et_pb_image src="https://initbrand.com/wp-content/uploads/UCF-Knights-Official-Logo.webp" alt="UCF Knights Official Logo" title_text="UCF Knights Official Logo" module_class="image-zoom" _builder_version="4.27.4" _module_preset="default" max_width="36px" module_alignment="center" animation_style="slide" animation_direction="top" animation_duration="1150ms" animation_delay="150ms" animation_intensity_slide="10%" custom_css_main_element="float:left;" global_colors_info="{}"][/et_pb_image][et_pb_image src="https://initbrand.com/wp-content/uploads/cropped-Init-Brand-App-Icon-1.png" alt="App Icon" title_text="App Icon" module_class="image-zoom" _builder_version="4.27.4" _module_preset="default" max_width="36px" module_alignment="center" animation_style="slide" animation_direction="top" animation_duration="1150ms" animation_delay="150ms" animation_intensity_slide="10%" custom_css_main_element="float:left;" global_colors_info="{}"][/et_pb_image][et_pb_image src="https://initbrand.com/wp-content/uploads/UCF-Knights-Official-Logo.webp" alt="UCF Knights Official Logo" title_text="UCF Knights Official Logo" module_class="image-zoom" _builder_version="4.27.4" _module_preset="default" max_width="36px" module_alignment="center" animation_style="slide" animation_direction="top" animation_duration="1150ms" animation_delay="150ms" animation_intensity_slide="10%" custom_css_main_element="float:left;" global_colors_info="{}"][/et_pb_image][et_pb_image src="https://initbrand.com/wp-content/uploads/cropped-Init-Brand-App-Icon-1.png" alt="App Icon" title_text="App Icon" module_class="image-zoom" _builder_version="4.27.4" _module_preset="default" max_width="36px" module_alignment="center" animation_style="slide" animation_direction="top" animation_duration="1150ms" animation_delay="150ms" animation_intensity_slide="10%" custom_css_main_element="float:left;" global_colors_info="{}"][/et_pb_image][et_pb_image src="https://initbrand.com/wp-content/uploads/UCF-Knights-Official-Logo.webp" alt="UCF Knights Official Logo" title_text="UCF Knights Official Logo" module_class="image-zoom" _builder_version="4.27.4" _module_preset="default" max_width="36px" module_alignment="center" animation_style="slide" animation_direction="top" animation_duration="1150ms" animation_delay="150ms" animation_intensity_slide="10%" custom_css_main_element="float:left;" global_colors_info="{}"][/et_pb_image][et_pb_image src="https://initbrand.com/wp-content/uploads/cropped-Init-Brand-App-Icon-1.png" alt="App Icon" title_text="App Icon" module_class="image-zoom" _builder_version="4.27.4" _module_preset="default" max_width="36px" module_alignment="center" animation_style="slide" animation_direction="top" animation_duration="1150ms" animation_delay="150ms" animation_intensity_slide="10%" custom_css_main_element="float:left;" global_colors_info="{}"][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" _builder_version="4.27.4" _module_preset="default" width="100%" max_width="100%" module_alignment="center" custom_margin="0px||0px||false|false" custom_padding="0px||0px||false|false" global_colors_info="{}"][et_pb_row _builder_version="4.27.4" _module_preset="default" width="100%" max_width="100%" module_alignment="center" custom_margin="0px||0px||false|false" custom_padding="0px||0px||false|false" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.27.4" _module_preset="default" global_colors_info="{}"][et_pb_slider _builder_version="4.27.4" _module_preset="default" background_color="#000000" background_image="https://initbrand.com/wp-content/uploads/Init-Brand-Patch-Hats-Branded-UCF-Sports-Hat-Blue.jpg" custom_padding="27vh||27vh||true|false" custom_padding_tablet="14vh||14vh||true|false" custom_padding_phone="10vh||10vh||true|false" custom_padding_last_edited="on|desktop" auto="on" auto_speed="4000" auto_ignore_hover="on" global_colors_info="{}"][et_pb_slide heading="Welcome to Init Brand" _builder_version="4.27.4" _module_preset="default" header_text_align="left" header_text_color="rgba(255,255,255,0)" background_image="https://initbrand.com/wp-content/uploads/Init-Brand-Patch-Hat-Space-U-Banner.jpg" background_enable_image="on" button_alignment="left" link_option_url="#Explore" header_text_shadow_style="preset1" header_text_shadow_color="rgba(0,0,0,0)" global_colors_info="{}" sticky_transition="on"][/et_pb_slide][et_pb_slide heading="Your Hat can do so much more" _builder_version="4.27.4" _module_preset="default" header_text_align="left" header_text_color="rgba(255,255,255,0)" background_image="https://initbrand.com/wp-content/uploads/Init-Brand-Patch-Hats-Branded-UCF-Sports-Hat-Blue.jpg" background_enable_image="on" button_alignment="left" link_option_url="#Explore" header_text_shadow_style="preset1" header_text_shadow_color="rgba(0,0,0,0)" global_colors_info="{}" sticky_transition="on"][/et_pb_slide][et_pb_slide heading="A Headwear Revolution" _builder_version="4.27.4" _module_preset="default" header_text_align="left" header_text_color="rgba(255,255,255,0)" background_image="https://initbrand.com/wp-content/uploads/Init-Brand-Patch-Hats-Branded-UCF.jpg" background_enable_image="on" button_alignment="left" link_option_url="#Explore" header_text_shadow_style="preset1" header_text_shadow_color="rgba(0,0,0,0)" global_colors_info="{}" sticky_transition="on"][/et_pb_slide][et_pb_slide heading="INIT Brand" _builder_version="4.27.4" _module_preset="default" header_text_align="left" header_text_color="rgba(255,255,255,0)" background_image="https://initbrand.com/wp-content/uploads/Init-GameDay-UCF-Knights-Football-Hats-Merch.webp" background_enable_image="on" button_alignment="left" link_option_url="#Explore" header_text_shadow_style="preset1" header_text_shadow_color="rgba(0,0,0,0)" global_colors_info="{}" sticky_transition="on"][/et_pb_slide][/et_pb_slider][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" make_equal="on" use_custom_gutter="on" gutter_width="2" specialty="on" bg_img_2="https://initbrand.com/wp-content/uploads/Init-Brand-Patch-Hats-for-Your-Fav-Team.jpg" use_background_color_gradient_2="on" background_color_gradient_stops_2="rgba(255,255,255,0) 0%|rgba(0,0,0,0.3) 100%" background_color_gradient_overlays_image_2="on" padding_top_2="150px" padding_top_bottom_link_2="false" padding_left_right_link_2="false" custom_css_main_2="border-radius: 20px" admin_label="Header" module_id="Explore" _builder_version="4.27.4" _module_preset="default" background_color="gcid-1ceede91-71be-464b-930c-ee204c722893" custom_padding="||||false|false" collapsed="on" global_colors_info="{%22gcid-1ceede91-71be-464b-930c-ee204c722893%22:%91%22background_color%22%93}"][et_pb_column type="1_2" specialty_columns="2" _builder_version="4.16" _module_preset="default" custom_padding="|||" global_colors_info="{}" custom_padding__hover="|||"][et_pb_row_inner custom_padding_last_edited="on|desktop" _builder_version="4.27.4" _module_preset="default" background_color="gcid-de749df5-82d7-4bad-ba2b-a56855f698d2" custom_padding="40px|40px|40px|40px|true|true" custom_padding_tablet="30px|30px|30px|30px|true|true" custom_padding_phone="20px|20px|20px|20px|true|true" border_radii="on|20px|20px|20px|20px" global_colors_info="{%22gcid-de749df5-82d7-4bad-ba2b-a56855f698d2%22:%91%22background_color%22%93}"][et_pb_column_inner saved_specialty_column_type="1_2" _builder_version="4.22.0" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.27.4" _module_preset="_initial" header_font="--et_global_heading_font||||||||" header_font_size="75px" header_line_height="0.9em" custom_margin="||10px||false|false" header_font_size_tablet="40px" header_font_size_phone="42px" header_font_size_last_edited="on|phone" global_colors_info="{}"]

A Headwear Revolution!

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Interchangeable Logo System
Switch out your logo to match your mood, event, school, or team.

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Interchangeable Logos

[/et_pb_text][/et_pb_column_inner][et_pb_column_inner type="1_2" saved_specialty_column_type="1_2" _builder_version="4.27.4" _module_preset="default" use_background_color_gradient="on" background_color_gradient_stops="rgba(0,0,0,0.43) 0%|rgba(0,0,0,0.84) 100%" background_color_gradient_overlays_image="on" background_image="https://initbrand.com/wp-content/uploads/Init-Brand-GameDay-UCF-Knights-Football-Patches-Custom-Hats-Merch.jpg" custom_padding="150px|20px|20px|20px|false|true" border_radii="on|20px|20px|20px|20px" global_colors_info="{}"][et_pb_text _builder_version="4.27.4" _module_preset="_initial" header_5_font="--et_global_heading_font||||||||" header_5_text_color="#FFFFFF" header_5_font_size="18px" header_5_letter_spacing="1px" header_5_line_height="1.4em" header_5_font_size_tablet="16px" header_5_font_size_phone="14px" header_5_font_size_last_edited="on|desktop" global_colors_info="{}"]

Shop Beanies

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Interchangeable Logo System

Switch out your logo to match your mood, event, school, or team.

[/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="Products" _builder_version="4.22.0" _module_preset="default" background_color="gcid-28366106-ecf8-496b-97f0-6a9be6882356" collapsed="on" global_colors_info="{%22gcid-28366106-ecf8-496b-97f0-6a9be6882356%22:%91%22background_color%22%93}"][et_pb_row _builder_version="4.22.0" _module_preset="default" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.22.0" _module_preset="default" global_colors_info="{}"][et_pb_text _builder_version="4.27.4" _module_preset="_initial" header_2_font="--et_global_heading_font||||||||" header_2_text_color="#e0ddd6" header_2_font_size="60px" header_2_font_size_tablet="40px" header_2_font_size_phone="28px" header_2_font_size_last_edited="on|phone" global_colors_info="{}"]

Mood. Style. Comfort. Performance.

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Creativity & Self-Expression

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Style. Comfort. Performance.

INIT Brand was founded out of a love for creativity and self-expression, with one goal in mind: to make your hat do more. Our journey began with the vision of a hat that could be as dynamic and changeable as you are. From this idea, our Interchangeable Logo System was born, allowing you to switch up your look, team, or style without the need for a new hat.

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We’re more than just a headwear company

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Featured Teams

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UCF Athletics

FAU (coming soon)

FIU (coming soon)

INIT Brand Hats

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we’re a community of innovators, trendsetters, and adventurers. The inspiration for INIT’s unique logo system came from Harris Katz, whose dream was to create a product that truly empowered its wearer. He shared this vision with Ryan O'Leary, a trusted colleague with extensive experience in manufacturing and sales.

Together, they built a partnership focused on bringing this concept to life, crafting a sleek, seamless system unlike anything else on the market.

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INIT Brand

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Company

Home

About Us

INIT Influencers

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Shop

Hats (+)

Beanies (+)

INIT Brand Hats

INIT Brand Beaniers

Teams

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UCF

FAU

FIU

My Account

Acccount Login

Size Charts

Shipping & Delivery

Returns

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[/et_pb_text][/et_pb_column][et_pb_column type="1_2" _builder_version="4.22.0" _module_preset="default" global_colors_info="{}"][et_pb_code module_class="grayimg" _builder_version="4.27.4" _module_preset="default" text_orientation="right" global_colors_info="{}"]