INIT → Style ⋅ Comfort ⋅ Performance

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Interchangeable Logo System

Switch out your logo to match your mood, event, school, or team.

About INIT Brand

Creativity & Self-Expression

Style. Comfort. Performance.

INIT Brand was founded out of a love for creativity and self-expression, with one goal in mind: to make your hat do more. Our journey began with the vision of a hat that could be as dynamic and changeable as you are. From this idea, our Interchangeable Logo System was born, allowing you to switch up your look, team, or style without the need for a new hat.

We’re more than just a headwear company

We’re a community of innovators, trendsetters, and adventurers. The inspiration for INIT’s unique logo system came from Harris Katz, whose dream was to create a product that truly empowered its wearer. He shared this vision with Ryan O’Leary, a trusted colleague with extensive experience in manufacturing and sales.

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@init_brand

INIT Brand

Shop All Products

Hat Style & Fit

Patches

Licensed Teams

D.FRIEL- Southern Cross Hat Patch

INIT Performance Prime Rope – White

INIT Performance Prime Rope – Slate

INIT Daily Prime Rope Trucker – Black

UCF SpaceU Black Rubber Hat Patch

Space U UV Pro Light Blue Hat

INIT Performance Centre Trucker – Charcoal Heather / Black

UCF Home Black Woven Hat Patch

The Charge Performance Snap Back UCF Knights Fear The Fronds Black Gold Hat

INIT Performance Snapback – Charcoal Heather

INIT Performance Snapback – Black

UCF Knighted Performance Tech Stretch Carbon Heather Hat

Fear The Fronds UCF Knights Patch

UCF Knightro Black Woven Hat Patch

D.FRIEL- Largemouth Bass Hat Patch

Space U Collection Bundle

UCF USA Staggered Rubber Hat Patch

D.FRIEL- Terminal Velocity Hat Patch

Fear The Fronds UCF Knights Patch

D.FRIEL- Dockmasters Hat Patch

USA Flag Black Hat Patch

Space U Fear The Fronds UV Pro Trucker Light Blue Black Hat

UCF Go Knights Charge On Rubber Hat Patch

UCF Knights Logo Nauts Patch

D.FRIEL- Hokusai Bluefin Hat Patch

UCF Knightro Gold Rubber Hat Patch

UCF Knighted White Woven Label Patch

INIT Daily Centre – Black

UCF Knighted Halo Black Cuffed Beanie

UCF Knighted Grey Black Jacquard Cuffed POM Beanie

UCF Knighted White Black Jacquard Cuffed POM Beanie

UCF Knighted Performance Tech Stretch White Hat

D.FRIEL- Black Cove Turtle Hat Patch

INIT Performance Prime – Black

Charge On UCF Staggered Trucker Gold Hat

INIT Comfort Flex Tech Stretch Camo Black Hat

Charge On UCF Staggered Trucker Black Hat

INIT Comfort Flex Tech Stretch Grey Heather White Hat

The Charge Performance Snap Back UCF Knights Fear The Fronds Black Hat

Fear The Fronds UCF Knights Patch

Interchangeable Logo System

Creativity & Self-Expression

Style. Comfort. Performance.

We’re more than just a headwear company

@init_brand

INIT Brand

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