Shop PRIME FIT Hats: Mid Crown / Curved Bill

PRIME FIT Hats

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Interchangeable Logo System

Switch out your logo to match your mood, event, school, or team.

About INIT Brand

Creativity & Self-Expression

Style. Comfort. Performance.

INIT Brand was founded out of a love for creativity and self-expression, with one goal in mind: to make your hat do more. Our journey began with the vision of a hat that could be as dynamic and changeable as you are. From this idea, our Interchangeable Logo System was born, allowing you to switch up your look, team, or style without the need for a new hat.

We’re more than just a headwear company

We’re a community of innovators, trendsetters, and adventurers. The inspiration for INIT’s unique logo system came from Harris Katz, whose dream was to create a product that truly empowered its wearer. He shared this vision with Ryan O’Leary, a trusted colleague with extensive experience in manufacturing and sales.

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@init_brand

INIT Brand

PRIME FIT Hats

Hat Style & Fit

Patches

Licensed Teams

INIT Performance Prime Rope – White

INIT Performance Prime Rope – Slate

INIT Daily Prime Rope Trucker – Black

Space U UV Pro Light Blue Hat

UCF Knighted Performance Tech Stretch Carbon Heather Hat

Space U Collection Bundle

Space U Fear The Fronds UV Pro Trucker Light Blue Black Hat

UCF Knighted Performance Tech Stretch White Hat

INIT Performance Prime – Black

INIT Comfort Flex Tech Stretch Camo Black Hat

INIT Comfort Flex Tech Stretch Grey Heather White Hat

INIT Performance Prime Trucker – Navy / Steel

INIT Comfort Flex Tech Stretch Black Hat

INIT Comfort Flex Brushed Cotton Stretch Mesh Black Hat

INIT Daily Prime Trucker – Charcoal / Black

Interchangeable Logo System

Creativity & Self-Expression

Style. Comfort. Performance.

We’re more than just a headwear company

@init_brand

INIT Brand

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