About INIT | INIT Brand

INIT — Interchangeable Logo System

About INIT Brand

We’re more than just a headwear company—

We’re a community of innovators, trendsetters, and adventurers. The inspiration for INIT’s unique logo system came from Harris Katz, whose dream was to create a product that truly empowered its wearer. He shared this vision with Ryan O’Leary, a trusted colleague with extensive experience in manufacturing and sales.

Together, they built a partnership focused on bringing this concept to life, crafting a sleek, seamless system unlike anything else on the market.

How Init was Born

How Init Works

Creativity & Self-Expression

Style. Comfort. Performance.

INIT Brand was founded out of a love for creativity and self-expression, with one goal in mind: to make your hat do more. Our journey began with the vision of a hat that could be as dynamic and changeable as you are. From this idea, our Interchangeable Logo System was born, allowing you to switch up your look, team, or style without the need for a new hat.

Where every change is just the beginning.

Whether you’re exploring the beach, hiking the mountains, or enjoying city life, INIT hats are designed to be with you every step of the way. Choose your hat, pick your patch, and make it yours. Welcome to INIT—where every change is just the beginning.

we’re a community of innovators

Our team in Boynton Beach, Florida, is dedicated to producing premium, customizable hats that let your personality shine. At INIT, we believe in designing with purpose: to give you the freedom to change your look and express yourself however you choose.

Commitment to quality & individuality

Our talented professionals and creative media partners work together to bring this vision to life, pouring care into every stitch, every patch, and every product. Every piece we make is a reflection of our commitment to quality and individuality.

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